Search Engine Optimization, or SEO, is critical for online presence, branding and sales. However, planning an SEO campaign is never easy, especially for managers and entrepreneurs, who have little or no clue of how online marketing works. To make things simple, we have listed the simple steps below that may come in handy for planning an SEO campaign Singapore.
- Start with keyword research. This is the foremost step in SEO, and it has to be a comprehensive and niche-based process, where you focus on the audience. Keyword Planning Tool from Google can help, but you also need to consider long-tail keywords and conversational phrases, which have become important owing to increasing focus on voice search.
- Create great content. From your social media profiles to the website, blog and other platforms, you need to have awesome content for your brand, and that has to be about what the audience wants to read. Do not create content for search engines.
- Focus on on-site optimization. This is more about ensuring that all the on-page elements are on point. It is also absolutely necessary to check if the website design is ideal for the niche, and this may mean tweaking the theme and look, so as to enhance user experience. Make sure that your website feels and looks updated.
- Don’t miss link building. Link building is one of the core aspects of SEO, and you have to consider getting backlinks from known, relevant sites that hold some value for your brand. When it comes to link building, focus on quantity rather than quality.
Before anything else, ensure that your marketing goals are clear, and if you are not sure of how to follow the steps, just consider hiring a reliable, experienced team for the job. Most SEO agencies will also offer a website audit for free.