Many years ago, search engine optimisation (SEO) seemed like an easy concept. Website owners only had to use the right keywords and it let you gain the visibility they needed in search engine result pages. But, a lot has changed since then. SEO today is getting more complex because of the following reasons:
Constant Algorithm Changes
SEO has become more of a struggle because Google constantly changes its algorithms. Website owners must know what has changed and what has stayed the same. They need to ensure they ditch practices such as keyword stuffing, posting poor-quality content, and others. Every website owner must be more creative and stay on opt of the content they post on their site. Otherwise, they could find themselves in the lowest rank in search results. MediaOne SEO Agency will help ensure you stay on top of algorithm updates.
There is more competition than there was many years ago. You can use a tool like Google AdWords to see how often some keywords are being used. Targeting certain keywords is challenging, especially if you are in an industry with a Fortune 500 company targeting the same market as you. Your competitor may have a bigger marketing budget and can invest in all effective strategies.